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Diving into the DMK strategy
* DMK's IT wing is led by MLA P T R Palanivel Thiagarajan with district-level office-bearers in all 65 party districts. Each district-level unit has an IT coordinator, two deputy coordinators and a coordinator for every assembly constituency.
* Most office-bearers are below 30 and graduates or post graduates.
* Party has roped in poll strategist Prashant Kishor’s I-PAC in preparation for upcoming polls.
* Used the Covid-19 crisis and lockdown to quickly connect with people through ‘Ondrinaivom Vaa’ (Let’s come together) campaign.
Post Covid, campaigns are going to be predominantly IT-driven, with 80% of electioneering approach revolving around digital, plus local cable and radio
AIADMK in the digital space
* AIADMK IT wing restructured into Chennai, Vellore, Coimbatore and Madurai zones, each led by a zonal secretary and comprising 10 to 18 party district units. More staff to be appointed soon.
* Major campaigns include ‘Olirum nigazhkalam, milirum varungalam’ (Shining today, glittering tomorrow) and ‘Thodarattum nallatchi, sezhikkattum Tamilagam’(Let the good governance continue and Tamil Nadu flourish) during the 2016 polls.
* Campaigns included 2-3 minute videos on themes whetted by ex-CM J Jayalalithaa connected to tangible achievements of the party.
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50-75% of tech employees may still be working from home a year from now, says a survey of IT headsSujit John and Shilpa PhadnisTNN2 Jul 2020, 11:59
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TOI talks to legal experts to present the possibilities of how the Sathankulam deaths case could play out in courtA SubramaniTNN1 Jul 2020, 15:46
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It has been 60 years since Ramanathan Krishnan, one of India's greatest tennis players reached the men’s singles semifinals of the WimbledonPartab Ramchand30 Jun 2020, 15:07
The current night curfew has lasted nearly 100 days, nowhere near the decades-long curfew that was in force two-and-a-half centuries agoAbhijit AtreTNN30 Jun 2020, 15:03